Helping a non-technical cofounder scale his product and strengthen his technical team
READY TO GO LIVE IN
HELPED HIRE AND TRAIN
Without a CTO or an in-house development team, Matchpint had not defined a clear technical strategy
Matchpint allows sports fans to find the best pubs to watch games, whilst simultaneously providing a platform for pubs to promote their fixtures and offers, helping attract new customers. The Matchpint team had developed a B2C app, an admin portal for pubs, and a CRM tool with an integrated payment platform.
However, without a senior technical resource, they had no strategy for scaling and further developing these platforms, and were beginning to struggle as the company grew.
Gaps in their platform required manual intervention, taking up valuable time for the team
The platform, developed by an offshore team, relied on an offline payment system which cost the team time and introduced the risk of human error in a business critical process.
Furthermore the system was slow and unreliable, and the codebase was becoming increasingly difficult to manage as the company scaled quickly.
I would definitely recommend Theodo to anyone who has digital products at the heart of their business.
We supported Leo in hiring a team and making wholescale changes to his business critical applications
We developed a bespoke admin portal for the pubs, and integrated an invoicing and payments platform, automating many of the timely manual tasks. Integrating and improving the existing codebase, we linked this to the CRM tool and provided a separate team to debug and continue developing a native iOS app.
Furthermore, we assisted the Matchpint team in recruiting and training two developers. We embedded them in the Theodo teams, upskilling them in agile and lean methodologies, as well as the Matchpint stack, giving them all the tools they needed to run autonomously after we left.
Matchpint were able to focus on signing up clients instead of manually implementing now-automated tasks
A faster and higher quality technical solution for Matchpint. A cost-effective and vetted long-term technology strategy, as well as a technically confident internal junior development team to take on the future development of the Matchpint platform.
With these costly processes automated, the Matchpint team was left to focus on growing the business.
With a more robust and scalable technical platform, and two technically confident developers to manage it, Leo and Matchpint were able to focus on signing new clients and growing the core business, not managing off-shore partners and completing manual tasks.
Technologies used on the project :
From solo, non-technical founder with an idea, to experienced Product Manager with a revenue-generating MVP in 6 weeks.
Launching a revenue generating insurance product in seven weeks.
Migrating to React and creating an omnichannel marketing experience across web, mobile and in their flagship London store.