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Creating a dashboard to re-engage users and visualise the data of a leading market-research firm

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As decision-makers become younger, the way they wish to engage with and use data is changing…

VLSI is a market-research firm for the semiconductor industry, collecting thousands of data points a year providing a unique insight into the strength of the industry and the many sub-industries within it. With hundreds of clients across the world, their data helps billion dollar firms understand market strength, and shapes their spending and investment decisions. Whilst the quality of their data is unparalleled, they did not deliver it in a user friendly way.

Seeing both the opportunity for disruption, and to avoid the risk of being disrupted, VLSI approached us to see what they could do differently.


VLSI provided raw datasets via Excel, but this left clients unable to interpret the trends without dedicated analysts

This was a difficult and painful process for both VLSI and their clients. For VLSI, every time they wanted to send a new data set out, they had to manually reproduce the CSV sheets, a process that could take up to four hours depending on the size of the dataset. Similarly, as the data was in a raw format, their clients required dedicated analyst to bring value from the data, which made it completely inaccessible to senior and middle management until it had been manipulated by the analysts. 

Likewise, this meant often the analysts only interacted with VLSI two or three times a year, whenever the data was released. VLSI wanted to create a product to re-engage clients more frequently, whilst easily providing high level stats to key decision makers.


We absolutely got more than we thought we would. The speed was very good from the start, and after the first sprint I felt really confident.

Strong communication is one of the main reasons we chose you guys, and you lived up to that.

John West
Managing Director

We built a custom dashboard using React and Django in just two weeks, then taking time to focus on user testing, UX and additional functionality

Using the Theodo Forge project generator, we were able to create a working staging and production environment with a functional admin interface within an hour of the project starting, with real data uploaded onto the system after three days.

Within two weeks we had the MVP completed, giving us time to focus on additional UI/UX upgrades, advanced filters and incorporating the feedback from user testing sessions.

Screenshot 2019-07-09 at 14-34-45_macbookgrey_front

The new platform allowed VLSI to target new clients, re-engage their current client base, and begin to rethink their business model

Cutting manual processes from four hours to 15 minutes freed up time for the VLSI team to engage with their customers and target new clients. The new platform also allowed for extensive segmenting of users, allowing them to serve certain datasets to specific users. Far from the one-size-fits-none sets of the past, now users could pay for and receive data sets pertaining to their specific industry, with little overhead from the VLSI team.

Similarly, the combination of intuitive UX and strong data visualisation opened up the datasets to everyone, no longer being useful to only the analysts but accessible to senior managers too, opening a new customer base.


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